The explosive increase in the U.S. Hispanic population
coupled with its increasing purchasing power has
companies competing for a larger market share of
this largely untapped market. Advertisers spent
an estimated $2.8 billion in 2003 to market their
products to U.S. Hispanics. What role does the internet
play in Hispanic's daily lives? How can you improve
your Search Engine Marketing strategies to this
market? This market is not just big, its complex
and constantly changing. Understanding these facts
and developing strategies to address complexity
and change will give you a winning approach to the
Hispanic Market.
Recorded Live
April 15, 2005
The Opportunity of the
Hispanic Market
SEO Marketing for the Hispanic
Market
More about SEO Marketing
for the Hispanic Market
Ignacio "Nacho" Hernandez, president
of iHispanic
Marketing Group, has been involved with international
business, e-commerce and marketing for the past
10 years and has been targeting the U.S. Online
Hispanic Market for the last 5 years. He founded
MexGrocer.com
in 2000 and is now one of the very few profitable
businesses in the online grocery segment. He has
made strategic alliances with the major shopping
portals, such as Amazon, Univision.com, Terra-Lycos,
HispanicOnline.com, Yahoo! En Español and
many others.
Nacho is a regular speaker at Search Engine Strategies
Conference & Expo and a member of the Search
Engine Marketing Professional Organization
(SEMPO) helping to develop the Hispanic and Latin
American divisions. He is also a Moderator for
SearchEngineWatch Forums for the “Multilingual
Search Markets & Non-US engines” and
the "Yahoo! Paid Inclusion/Site Match"
forums.
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