 What
role does he Internet play in Hispanic’s daily
lives? How can you improve your Search Engine marketing
strategies to this market? This market is not just
big, it’s complex and constantly changing.
Understanding these facts and developing strategies
to address complexity and change will give you a
winning approach to the Hispanic Market.
- Nacho Hernandez, Search Engine Marketing to
the U.S. Hispanic Market and Latin America, (used
by permission)
Recorded Live
August 26, 2005
Marketing to the U.S. Hispanic
Market Opportunity Update
The opportunity for targeting the
U.S. Hispanic market exists in abundance according
to Nacho Hernandez and Eduardo Valades of iHispanic
Marketing Group. Begin to understand how you can
be a part of this growing market.
Listen to some of the challenges
you will face when marketing to the Hispanic market
The potential exists, but where
do you find the key to unlock the door? How do
you become a willing participant and ride the
wave of opportunity? Nacho and Eduardo will share
some of the obstacles you will want to overcome.
Tactics & Techniques for
Marketing to U.S. Hispanics
Nacho and iHispanic have had tremendous
success with clients who have used their services
or followed their techniques. Learn what they
have done and what they are doing to be successful.
The explosive increase in the U.S. Hispanic population
coupled with its increasing purchasing power has
companies competing for a larger market share
of this largely untapped market. Advertising spend
geared toward Hispanics reached $3.9 billion in
2004. Latin America ranks fourth among total Worldwide
Internet users and is the fastest growing region
in the world.
Search
Engine Marketing to the U.S. Hispanic Market and
Latin America
White paper by Nacho Hernandez, CEO iHispanic
Marketing Group
SES
Latino 2006!
Don't be left behind as your fellow marketers
and SES Alumni gather to learn how to maximize
search engine marketing opportunities and stay
informed of the latest search solutions in this
area. Hear innovative approaches and learn the
right tactics for these markets on "success
story" case studies and best practices presented
by fresh speakers that are industry leaders in
the U.S. and in Latin America for SEM/SEO.
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