Integrated Marketing is about leveraging diverse mediums to obtain a wider response and impact from a marketing campaign, but this concept has been superseded by Exponential Marketing. Exponential Marketing is a proprietary approach developed by Latin3 that goes beyond "standard" integrated marketing efforts by taking into account multiple cultural aspects of the target audience, understanding the role that each medium plays in a person's decision making process. In this interview Chris
Hermes, Vice President of Marketing Strategy and Services at Latin3 explains how Exponential Marketing overcomes the sometimes overwhelming challenges that multi-cultural marketers face every day.
Recorded
Live
March 16, 2007
THE "NEW" VALIDATION PROCESS (WHY WE NEED INTEGRATED MARKETING)
In this segment Mr. Hermes will give examples on how messages change over time and will analyze the validation process and the need for Integrated Marketing.
WHAT IS INTEGRATED MARKETING?
What exactly is integrated marketing and how do companies execute it? The e-factor of integrated marketing and the power that the internet gained as a medium.
EXPONENTIAL MARKETING "ADDING THE CULTURAL ELEMENT TO INTEGRATED MARKETING"
There is a significant opportunity for marketers to offer more and deeper content to the online Hispanic consumers given their appetite for online information. In this segment Mr. Hermes will explain the elements of exponential marketing that enable Latin3 and their clients to execute some of the most progressive marketing efforts in the US Hispanic and Latin American markets.
SUCCESS STORIES AND CASE STUDIES
Being the premier provider of "Exponential Marketing" services in Latin America and the U.S. Hispanic markets, Latin3 has developed some of the most successful online marketing strategies to reach the US Hispanic Market online. In this segment Mr. Hermes will describe some of their innovative case studies.
Latin3 is the premier provider of "Exponential
Marketing" services in Latin America and the
U.S. Hispanic markets. Mr. Hermes is the Vice
President, Marketing Strategy & Services of Latin3.
Chris is an established leader in Global Marketing
who has spent over 10 years developing and executing
progressive integrated strategies for an array
of companies. Throughout his dynamic management
and consulting career he has delivered best-in-class
solutions that have included; integrated strategic
planning and support, market and consumer research,
website development, email programs, wireless
programs, grassroots initiatives, print and online
media campaigns, search engine marketing, viral
marketing programs, and the tracking and analysis
associated with each. He lived in Latin America
and in the US and has wide knowledge of the US
Hispanic Market.
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