|  It
seems almost every day a new study is released
trumpeting the growing size and purchasing power
of Hispanics. The one number that has many of
us in marketing are very excited about is the
16 million Hispanics that are online today. They
are a heterogonous and difficult to reach market.
To understand how US Hispanics behave online
is complex due to their distinctive characteristics.
Some studies indicate that for the most part Hispanics
use the Internet to communicate with friends and
relatives, thus keeping ties with their countries
of origin. In addition, studies show that when
Hispanics go online they also engage in product
research and more and more are discovering the
ease of shopping online.
Matias
Perel of Latin3
will explain what actions American companies are
taking to reach this ever-expanding market.
Recorded Live
October 13, 2006
The U.S. Hispanic Market
The 16 million online Hispanics today use the
Internet to communicate with friends and relatives,
thus keeping their ties with their countries of
origin and they go online and engage in product
research as well.
U.S. Hispanics Online
There is a significant opportunity for marketers
to offer more and deeper content to the Hispanic
consumer given their appetite for online information.
Search Engine Marketing
to Hispanics
Now that we know that the market is big and complex,
why should Search Engine Marketing be an important
part of your marketing strategy? Let’s understand
how it works and which are the specific challenges
we face.
Resources
Hispanic
Marketing & Public Relations Weblog &
Podcast
Latin3 is the premier provider of “Exponential
Marketing” services in Latin America and
the U.S. Hispanic markets. Matias
Perel founded Latin3 in 2000 and led the company
to a premier position in the raking of interactive
marketing agencies in the U.S. and Latin America.
As CEO, Perel participates in numerous strategic
engagements with Latin3’s global clients
including American Express, Cingular, Cisco Systems,
Dell Computers, GM, General Electric, Google,
Kraft Foods, Lexicon, Microsoft, Nextel, Pepsi,
Reebok, Sony, Sunbeam, Taca, Visa, and Xerox,
among others.
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