This episode of the eMarketing Talk Show will focus
on online marketing strategies for small businesses.
Until a business owner understands what options
are available, marketing a business on the world
wide web can seem overwhelming. There is so much
to know and with technologies that change and evolve
from one day to the next, staying on top of it all
and knowing what to do next can be challenging.
Jon
Leland of ComBridges helps clear the way for
small businesses to understand what their options
are and what they should concentrate on first.
Interview Recorded
Live: January 26, 2007
We
invite your comments, questions, feedback
and suggestions.
Segment 1 Summary:
In this segment Jon speaks
about organic search engine marketing, pay-per-click
advertising and viral word-of-mouth as successful
internet marketing strategies and explained how
to determine the right mix.
Segment 2 Summary:
Many businesses have a business plan and a marketing
plan that goes with it but many have failed to
include an internet marketing, or online marketing
plan. Jon believes the reason is simply because
they don’t know where to start, nor do they
understand how things have changed. In this segment
we will talk about why an Online Marketing Plan
is so important and how to make decisions, especially
if you are on a limited budget as to where and
how to spend your marketing dollars and energy.
Segment 3 Summary:
Proven to be one of the most effective means
of advertising, viral marketing has grown and
taken on new shapes in this brave new world on
Web 2.0. Jon will share some of his thoughts on
this powerful marketing strategy as well as some
insight he has gleaned from Seth Godin's writing.
Segment 4 Summary:
Post a video that comments on an already-popular
vlogger, piggyback on the existing audience and
wham, the phenomenom lonleygirl15 is born. Jon
shares where and when to use video and why Flash
has become the defacto standard for video on the
Web.
Websites Referenced:
Review
Me
AdBrite
InVideo
Brightcove
"Small
Is The New Big" by Seth Godin
PRWeb
is one of the best values in organic search engine
marketing. Online press release distributions
are a great way to increase your website’s
search engine visibility and keyword positions.
GreenBuildConsult.com,
Yudelson Associates, green building consultants
Check out Jon's
Media Mall Blog. He offers brief, well-linked
comments illuminating leading edge tech trends
including internet marketing, online video and
small business web 2.0 applications.
Keyword
Discovery: my favorite keyword research tool.
Advantages include unlimited number of projects,
fast and KEI (keyword effectiveness indicator).
It's a little pricey, but I'll never use WordTracker
again.
1ShoppingCart.com: easy-to-set up, yet full-featured e-commerce system for small businesses. Advantages include keeping the merchandising of your products on your site as well as an affiliate module and digital product download support in "Pro" product, but starts at only $29/month.
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