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Home > Listen by Topic > Analytics > Exceptional Search Marketing Results

Exceptional Search Marketing Results Using Web Analytics
with Jason Miller, CTO & Jamie Smith, CEO of Engine Ready

 

Web Analytics SoftwareTake your strategic marketing to a new level. Learn how to combine the intelligence gathered from paid search campaigns, web site landing pages and web marketing analytics to create more powerful, profitable strategies. Unless search engine marketing is your full time job, you're probably not getting the best results possible. We know most marketers only have a couple of hours per week to keep up with their keyword buys. This is simply not enough time to really get the best results.

  Interview Recorded: November 11, 2005 Segment 1; Segment 2; Segment 3


What exactly is a marketing strategy?


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Quite simply, it's a plan to either take advantage of or defend against opportunities and threats in your marketplace. Learn how to set up a centralized work space as a gathering point for all your online marketing assets. We'll discuss how to prepare research and then build a basic marketing strategy.

How do I create a portfolio of profitable strategies?


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Now that you know how to build and test strategies, you're ready to organize and manage them for optimal performance, efficiency and decision making. We'll discuss how to mirror techniques from the world of stocks, finance and basic portfolio management to gain a master view of your online marketing and how your strategies are performing.

Proven Strategies that you can (and should) use now.


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Engine Ready, Inc. was the first to combine search engine optimization with website analytics and has helped companies like LEGO, Ford, and IBM attract millions of targeted visitors to their web site and improve conversion. They can help your company get the best results possible using tested and proven search engine marketing strategies.

Summary

 

 

eMarketing Talk Show, a Free Internet Marketing Podcast where the Traffic Tunes in to Listen and Learn about SEO, PPC, Search Engine Marketing Training, Tools, Web Marketing Strategies, Effective Search Engine Marketing Techniques and more!

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