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Learn how using web
analytics to
improve online marketing campaigns can help increase
profitability. Discover what to focus on, how
to calculate conversion rates and how to organize
and manage campaigns. From measuring hits and
traffic to your site to knowing what keywords
your site is being found in the search engines
for and for that matter, what search engines and
other sites are sending you traffic, stats are
a must have for anybody serious about their website.
- Tracking Calls with Analytics Software
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- Measuring & Improving Conversions using Google Analytics & Google Website Optimizer
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Todd
Sarouhan, Host, eMarketing Talk Show
- Why Strategy Matters to Web Analytics - The Process of "Doing" Web Site Analysis
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Eric Peterson,
CEO, Web Analytics Demsytified
- Setting Goals in Google Analytics
Todd Sarouhan and Cindy Turrietta, Hosts, eMarketing Talk Show
- Search
Engine Marketing & Web Analytics
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Jamie Smith, CEO Engine Ready
- Exceptional
Search Marketing Results Using
Web Analytics
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Jason
Miller, CTO, Engine Ready
- Integrating
Web Analytics with Online Marketing
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Jamie
Smith, CEO, Engine Ready
Take your strategic marketing to a new
level. Learn how to combine the intelligence gathered
from paid search campaigns, web site landing pages
and web marketing analytics to create more powerful,
profitable strategies.
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