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Home > Listen by Topic > Analytics > Integrating Web Analytics with Online Marketing

Integrating Web Analytics with Online Marketing
Jamie Smith, CEO, Engine Ready

 

Web Analytics SoftwareMake real money from strategies that have already yielded exceptional results. While every site is truly ‘different’, using the principles of CCC (an acronym for Creative, Continuity and Conversion), we'll discuss proven strategies that work for anyone eager to improve their online business. Using web analytics to improve online marketing campaigns is the key to successful search engine marketing. It involves tracking, testing, optimize and automating strategies.

Jamie Smith of Engine Ready will help you understand what reports you should focus on after successfully installing web analytics and collecting a data sample. He will show you how to use web analytics to calculate conversion rates, CPA (cost per acquisition) and ROAS (return on advertising spend).

Jamie invites you to log in to the demo Conversion Analyst account and follow along. Please don't hesitate to contact Engine Ready if the demo is not working or for answers to questions you may have.

user login: demo01
pswd: demo01

  Interview Recorded: September 16, 2005 Segment 1; Segment 2; Segment 3;


Getting Started with Web Analytics Reports


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Setting Up Tracking for Campaigns


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Search Engine Marketing & Web analytics


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Using web analytics to improve online marketing campaigns. The key to successful search engine marketing is creative, continuity, conversion and optimization.

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