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Home > Listen by Topic > Analytics > Measuring & Improving Conversions

Measuring & Improving Conversions Using
Google Analytics & Google Website Optimizer (Case Study)

 

Go Visit Costa RicaPreviously Urchin OnDemand, Google Analytics has provided many website owners with more data than they sometimes know what to do with. Join us as Todd Sarouhan discusses some of the finer points of measuring & improving website conversions using Google Analytics & Google Website Optimizer.

Interview Recorded: June 8, 2007 Segment 1; Segment 2; Segment 3; Segment 4

The "Problem" and the Stakes

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Most websites have some sort of a conversion goal. It may be selling more products or gaining more leads. Todd talks about how how to find hidden opportunities to increase your websites potential for more conversions.

Tracking Conversions in Google Analytics

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Introducing the "Solution" to the "Problem" and explaining how to integrate this into Google Analytics.

Using Google Website Optimizer to Increase Conversions


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Continuing discussion about the "Solution" to the "Problem" and explaining how to integrate this into Google Website Optimizer.

Measuring Your Results with Google Analytics


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Todd walks us through measuring the results of the Goal conversion in Google Analytics.

Websites Referenced

Google Analytics

Google Website Optimizer

 

 

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