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Blogs are hot and so is RSS, but what do they really
bring to business and to the e-marketer? How are
successful early adopters using blogs and RSS feeds
to enhance their e-marketing efforts? How can you
use them to promote your business? During this show
Amanda Watlington, the author of Business Blogs:
A Practical Guide, will share with you insights
gained from interviews with over 70 bloggers at
firms from the large multi-nationals to small local
businesses and non-profit organizations.
Recorded Live
June 10, 2005
Understanding the blogging phenomenon
Blogs were Webster’s word of the year
in 2004, and you hear people everywhere talking
about blogs, but a November 2004 survey by the
Pew Internet & American Life Project found
that approximately two-thirds of Internet users
did not know what a blog is, so this segment will
provide an overview of blogging and blogs.
How are e-marketers using
blogs?
During the writing of Business Blogs: A Practical
Guide the authors interviewed over 70 bloggers.
In this segment, we will look at how businesses
are leveraging this popular medium
Getting started with a BLOG
This segment will explore what a business needs
to do to get started in blogging.
Resources
 Business
Blogs: A Practical Guide
by Bill Ives and Amanda G. Watlington
Amanda Watlington, Ph.D., APR, (www.searchingforprofit.com)
has been working with the Web since 1993 and is
a renowned expert in the search industry, where
she has developed patent-pending tools and methodologies
for search marketing. For her marketing and communications
clients, Amanda has developed award-winning print,
web, training and presentation media. In addition
to Business Blogs: A Practical Guide, Amanda is
the author of two books and has written feature
articles for over thirty magazines and journals.
She is a sought-after presenter and a recognized
industry thought leader. She has appeared regularly
as a speaker at Internet.com's Search Engine Strategies,
DMA/AIM’s Net.Marketing, and WebmasterWorld’s
Search conferences. She has also served on IAB’s
Search and Research Councils and serves on AIM/DMA’s
Search Engine Marketing Council.
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