|  Traditional
marketing is making room for new interactive ways
of reaching consumers such as social media marketing.
In this web 2.0 world, entrepreneurs and marketers
that develop original campaigns and ideas are
the ones that truly stand out in a crowd of hyper-competition.
Follow eBoost Marketing as Johnny
Chan, eBoost CMO, runs us through a case study
involving Peanut Butter Jelly Time inspired by
their client, Kevin Flynn of eefoof.
Dancing Banana Created by: Ryan Etrata &
Inspired by: Kevin Flynn
Song: Peanut Butter Jelly Time by The Buckwheat
Boys
Recorded Live December
15, 2007
The History of Peanut Butter
Jelly Time, a Viral Video Phenomenon
If you are a fan of YouTube or the Family Guy,
you are probably familiar with Peanut Butter Jelly
Time but do you know who created the original
dancing banana to go with the song? Johnny Chan
shares the history and background of this viral
phenomenon. The viral explosion that occurred,
the steep drop in buzz that followed, and the
challenges it faces to climb back into relevance.
Developing a Social Media
Campaign: The Strategic Vision for eefoof
Social media marketing campaigns are being developed
by Web 2.0 savvy marketers as we speak. Johnny
Chan of eBoost explains how their firm approaches
the creative process of developing an integrative
social media plan including persona development,
blog marketing, and identifying the news curve.
Marketing Plan Execution in
a World of Social Media
In this segment, Johnny explains what eBoost
is doing to generate more buzz and help re-establish
brand identity. He will share how campaigns are
evolving as new and established marketing strategies
merge to create dynamic messages.
The Future of Social Media
Marketing
This final segment is a frank discussion about
the culture, values, and vision of eBoost and
where they think social media marketing is headed.
 eefoof
is a media-sharing site once touted as the “YouTube
Killer”. Through the power of social media,
the site exploded. From lack of an ongoing marketing
campaign, the buzz faded away. Today, eefoof is
seeking to return to its placement as one of YouTube’s
top competitors. This discussion reflects on the
progress that a social media marketing campaign
has made for eefoof and will provide an honest
assessment of the challenges that are being overcome
as this campaign develops.
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