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The Online Marketing Summit in February 2007 hosted
trusted leaders such as Aaron
Kahlow, Dana
Todd,
& Mark
Wachen. The Day 1 keynote
was a panel discussion on The Future of Online
Marketing: "What all Marketers need to consider
for 07". Day 2 keynote speaker was Jim Sterne,
President of Web Analytics Association & Author
of "Web Metrics". His presentation was on "Wholistic
Website Measurement".
Perhaps you missed the opportunity to attend
OMS '07 and maybe you
were there and are interested in hearing what
some of the speakers
had to say about the future of online marketing
as it relates to
their industry. These short 5-10 minute interviews
with various
industy leaders will give you some insight in
what to expect from
the online marketing industry in the coming months.
Recorded Live February 22, 23, 24 2007
Airs for the first time March 2nd, 2007
Exclusive Interviews!
  Kevin
Heisler, JupiterResearch Analyst
Dana Todd, President, SEMPO
Eric
Peterson, Author, Web Analytics De-Mystified
Martin
Laetsch, Senior Director,
SEMDirector
Thad Kahlow, Managing Partner, BusinessOnLine
Thanh
Nguyen,
Usability
Engineer,
BusinessOnLine
Joel
Book, Email Marketing Strategist,
ExactTarget
Andrew
Eisner, Vice President,
Client Services, Optimost
Chris
Baggot, CEO, ExactTarget
& Author
Marissa
Gluck
(Take
1),
Managing
Partner,
Radar
Research
Marissa
Gluck
(Take
2),
Managing
Partner,
Radar
Research
Ray
"Catfish"
Comstock,
Senior
SEO
Strategist,
BusinessOnLine
The
summit
itself
was
2
1/2
days
packed
with
presentations
on
SEO,
Website
Usability,
Analytics,
eMail
Campaigns
and
Strategy.
Attendees
had
the
opportunity
to
attend
2
out
of
4
sessions
as
the
morning
sessions
were
repeated
in
the
afternoon.
Business
Online
specialists
were
on
hand
to
perform
site
reviews
and
answer
questions
in
labs
continuously
throughout
each
day.
Attendees
included
mostly
marketing
professionals
from
many
compaies
throughout
the
United
States. Sessions
throughout
the
highly
informative event included:
- Hands on Best Practice Workshops
- Case Study
Corner
- Ask the Experts Panel
- Frontline Case Study
- Web 2.0 Strategy Workshops
- "Pulling it all Together" Lectures
- Leadership Lecture & Panel
- Best of the Rest Sessions
- eMail & Search
Aaron Kahlow of Business Online,
states that the "purpose of the summit is to
share interactive marketing best practices while
further educating participants on the critical
marketing topics in today’s
economy".
Participants included executives from IBM, Cisco
Systems, Kimberly-Clark, Siemens, and Hewlett-Packard
and many other
online marketing leaders.
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