|  Ok, not always. Sometimes the "Black Hats" win however it's all in fun. Gillian and Rand over atSEOmoz debuted an outrageously fun game at the 2007 Las Vegas PubCon conference.
Called "Search Spam", basically it's the same as a game called Werewolf or Mafia with cards developed with caricatures of notables in the search marketing industry. Matt Cutts card is the "seer" or "revealer of hats" and Danny Sullivan's card is the "reinclusion" card that can save someone who has been selected to be "killed".
Below are some of the cards in the deck signed by the search marketing industry person they represent. As far as I know this is a one-of-a-kind collection.
Click to enlarge
Read the instructions to understand how to play the game and host a Search Spam party in your town!
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