Conversions Are What It Is All About, Right?

Conversions are important because if at the end of the day, it is your human visitors who will be putting money in your pocket, and you will want a web site that speaks specifically to them.

• RealAge.com Case Study: How Google's Content Network & Multivariate Testing Helped Increase Membership by 45%

Chris d'Eon: Senior Vice President of Marketing, RealAge Inc.

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• How to Improve Usability in Web Design: Proven Techniques to Improve User Experience and Increase ROI

Larry Marine, President, Intuitive Design & Research

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• It's About Conversions and Usability!

Joe Chin, Guidester, Inc.

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• Increasing Conversion Rates with MultiVariable Testing

Mark Wachen, Optimost

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• Increasing Your Conversion Rate

Bryan and Jeff Eisenberg, Future Now

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• Pay Per Click from Creation to Conversion

Brooke Schumacher, Bline Marketing

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• Copywriting for Your Website

Jill Whalen & Karon Thackston

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• Eyetracking: What is it and how can it benefit me?

Greg Edwards, Founder, EyeTools

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• Converting Website Traffic into Buyers

Thad Kahlow, Business OL

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• Search and Useablity

Shari Thurow, Grantastic Designs

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