Is Your Website Earning
Its Keep?
You spent thousands of dollars
creating a website and where are the customers?
Where are the sales? Where is the easy life
you were supposed to have? Does this
sound like you?!
Too many websites fall victim to dull writing
that is too
company centric. Poorly written website
content is the number one reason a website
fails as a marketing tool. Too much content
confuses a visitor and too little content frustrates
a visitor. But even more important, unless
a website's content builds trust, it will not
immediately connect with your visitor.
Poorly written website content
is the number one reason a website fails as
a marketing tool. Too much content confuses
a visitor and too little content frustrates
a visitor.
The secret to a successful website is having
content that instantly builds rapport with
your audience and expresses your marketing
message without being pushy. Listen in as we
talk with Michelle
Howe and learn how
to create website content that makes visitors
want to come back again and again.
Interview
Recorded:
August 10, 2007
Segment 1; Segment
2; Segment
3; Segment 4
We
invite your comments, questions, feedback and
suggestions
Website writing is different from offline writing |
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You can't put up your company's brochure and expect success from your website. Content on a website needs to be 50% less than on other offline marketing materials. |
The homepage is the most important page of the website |
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More than 50% of your visitors will land on your homepage first and you only have 4 seconds for the marketing message on a homepage to connect with your target audience before they click away. |
Integrating website design and content |
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Most businesses spend all their money on the design of a website and leave the content as an afterthought. But, it's the content that creates the emotional connection with the customer and persuades them to do business with you |
Creating sales appeal on a website |
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Your website can be your most effective marketing tool if you know how to create a message that builds trust and rapport with your audience. |
On a website, words are what sell the customer,
not pretty pictures or animated graphics. Yet,
when it comes to writing website content, most
small business owners don't know where to begin.
Websites Referenced
Internet Word Magic
Internet
Word Magic Blog
Purchase
Michelle's Book:
Turn Browsers into Buyers
Internet
Word Magic™ E-zine
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