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Jonathan
Boswell explains why domain names,
or URLs, are becoming essential commodities in
today’s
Internet-focused world. Generic domain names-
those that are short and easy to remember- are
of particular value. These domain names allow
businesses and advertisers to brand themselves
by “owning” an
entire category and reaching a broader audience.
Interview
Recorded:
September 21, 2007
Segment 1; Segment
2; Segment
3; Segment 4
We
invite your comments, questions, feedback and
suggestions
Understanding
Domain Names |
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Domain names, or URLs, are becoming increasingly popular- especially those that are generic and easy to remember. This is in large part due to the growing use of direct navigation in place of search engines. As this trend continues, more generic domain names are already registered, thus making them more difficult to obtain. |
The
Domain Name Leasing Model |
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The leasing model offered by LeaseThis.com provides businesses and advertisers with the opportunity to lease premium domains, from its inventory of more than four million domains, at a flat rate for the short or long term. For the first time, LeaseThis.com is making available premium domain names that have been unattainable because of price or availability. This model also eliminates the growing issue of click fraud because domains are leased at a flat rate, rather than the Pay Per Click payment model. |
Power of Leasing Domain Names in Branding a Business |
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By providing access to popular, generic domain names, businesses can brand themselves by “owning” an entire category. A company such as Godiva could lease Chocolate.com and have their brand associated with the entire category. Advertisers also can lease domain names for specific client campaigns or short-term promotions, without having to purchase them for millions of dollars |
Financing
Domain Names |
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Leasing is the most effective model for financing the purchase of a domain. Leasing toward a purchase, as offered by LeaseThis.com, allows companies to “try before they buy,” eliminating the risks associated with spending millions on a domain name that may or may not be successful. |
Obtaining
a premium domain is becoming more and more difficult
for marketers. Domain names are often over-priced,
with major companies paying millions to purchase
them. Many premium domains are already registered,
and click fraud continues to be a prevalent issue
in Pay Per Click advertising models. Leasing
domain names serves as a solution, leveling the
playing field for businesses and allowing them
to market themselves more competitively online. LeaseThis.com
has developed a new advertising model that eliminates
click fraud with a flat-rate leasing fee structure,
offering advertisers premier domain assets for
short- and long- term leasing, making domains
which were once inaccessible or too expensive
available to advertisers of all sizes.
Websites Referenced
LeaseThis.com
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