| |
Chris is an established leader in Global Marketing
who has spent over 10 years developing and executing
progressive integrated strategies for an array of companies. Throughout
his dynamic management and consulting career he has
delivered best-in-class solutions that have included;
integrated strategic planning and support, market and
consumer research, website development, email programs,
wireless programs, grassroots initiatives, print and
online media campaigns, search engine marketing, viral
marketing programs, and the tracking and analysis associated
with each.
Most recently, Chris was a VP/Director at Modem Media
- Digitas; where he led client teams and developed
the strategic direction for several brands; including,
Hewlett-Packard, General Motors, Intel, Schwab, Michelin,
BFGoodrich and Uniroyal. While there, he was
a key member of the global interactive marketing teams
for three of Modem’s Fortune 100 clients. Prior
to joining Modem Media, he had been honing his multi-cultural
marketing skills around the globe. He successfully
established and led the Mexico City operations of a
near-shore incubator (Contactos Inc.). While
there he launched a top-tier online advertising-based
B-to-B directory that developed and provided digital
marketing solutions for numerous brands, including;
Grupo ACIR, INFOCEL, US/MexicoBusiness and PC World. Prior
to Contactos, he held a position with IBM Global Services
in Belfast, Northern Ireland as a Marketing Consultant,
where he was responsible for coordinating market research
projects and evaluating the viability of international
expansion for a number of small to midsize international
companies.
At Latin3 Chris leads the Marketing Strategy & Services
team. While his team focuses on executing each
project flawlessly, they are also intensely focused
on delivering unique insights and providing strategic
direction across all Marketing related opportunities
for their clients. The team’s approach to “exponential
marketing”, combined with their vigilant focus
on measuring the achievement of their client’s
business objectives has led to continuous incremental
gains in ROI for Latin3’s clients.
Chris holds a BBA form the University of Wisconsin-Milwaukee
and an MBA from Northeastern University.
Back
to Top |
