| David
Szetela is Owner and CEO of Clix
Marketing, a paid
search advertising agency that specializes in optimizing
clients' Google AdWords, Yahoo! Search Marketing and Microsoft adCenter
pay-per-click advertising campaigns.
Szetela's 25+ year career
has provided him deep experience in direct response
marketing. He has held senior executive positions
with Apple Computer in the U.S. and Europe, and with Ziff-Davis
Publishing, where he was European General Manager for a newsletter
publishing division.
He is active in the Search
Engine Marketing Professional Organization (SEMPO) and wrote two
lessons in SEMPO's Advanced Search Advertising course. His articles
on PPC advertising have been published in Search
Engine Land and
on his company’s
blog, and he is a frequent speaker at industry conferences
like Search Engine
Strategies, PPC Summit and MarketingSherpa
Summit.
eMarketing Talk Show Interviews
Advertisers
Beware! What is Contextual Advertising & How Does
It Work?
October 12, 2007
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