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 Eric T. Peterson, CEO and Principal Consultant at Web
Analytics Demsytified, has worked in web analytics since the late 1990's in a variety of roles including practitioner, consultant, and analyst for several market-leading companies.
He is the author of three best-selling books
on the subject, Web Analytics Demystified, Web Site Measurement Hacks,
and The Big Book of Key Performance Indicators, as well as one of
the most popular web analytics bloggers at Web
Analytics Demsytified.
Mr. Peterson has committed much of his life
to the betterment of the web analytics community, so much so that
Jim Sterne, President and co-founder of the Web Analytics Association
says "Eric's leadership in the industry in unparalleled, his devotion to the community is legendary and his years of experience translate immediately into strategic and tactical competitive advantage for everybody who works with him."
eMarketing Talk Show Interviews
Why
Strategy Matters to Web Analytics - The Process of "Doing" Web
Site Analysis
May 18, 2007
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