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 Joe
Chin has been CEO of Guidester,
Inc. since co-founding the company, originally known
as Decidia, Inc., in early 2000. After leading Decidia
through its initial growth as an enterprise business,
he repositioned it as a paid search company in 2005
and rebranded it as Guidester, Inc. Since the rebrand,
Chin has leveraged his 15 years of Internet and entrepreneurial
experience to oversee Guidester’s strategic direction
and manage its day-to-day operations.
Prior to founding Guidester, Inc., Chin was the managing
director of client services at Real Estate Online (REOL),
an Internet company focused on the real estate industry.
In this role he led REOL’s client services division,
which developed Internet and E-commerce applications
for commercial real estate owners and developers. He
doubled the division’s revenues in a year, opened
numerous high profile accounts and initiated the company’s
financing process, bringing in competing venture capitalists
– including Goldman Sachs – which ultimately
funded the company.
eMarketing Talk Show Interviews
How
Usability & Conversions Create a Win Win Win
November 10, 2006
Books, Tools, Newsletters, Blogs
Guidester offers a suite of decision-enabling
tools that are easy-to-use and integrate seamlessly
into retail partner channels.
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