|  Mary O'Brien is the founder of Alteract Marketing and chairman of the PPC
Summits. She has trained thousands of advertisers to optimize their PPC campaigns through Advertiser Workshops sponsored by Yahoo!
Search Marketing.
Previously a founding Partner at TelicMedia, Mary worked directly
with advertisers on developing their search engine marketing campaigns.
Before TelicMedia, Mary was the Senior Director of Sales for Overture
Services (Yahoo! Search Marketing). While there, Mary was responsible
for the sales and account management teams, working with and optimizing
campaigns for many leading advertisers such as eBay, Amazon, Expedia
etc.
She began her tenure with Overture heading the training & organizational development team. Prior to Overture, Mary served as marketing, sales & customer service director for several large multi-national companies such as AON Insurance, and The Capital Group.
eMarketing Talk Show Interviews
Exploring Pay per Click (PPC) Advertsing with Google, Yahoo & MSN
May 25, 2007
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