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Matías Perel founded Latin3 in 2000. Since then
he has led the company to a leading position among interactive
marketing agencies in the U.S. and Latin America. He
has a 10-year professional track record in the U.S.
and Latin American advertising industries.
A native of Argentina, he has lived and worked in the
U.S. for many years gaining knowledge of the Hispanic
and Latino communities. Matias is invited to participate
in seminars and conferences in the region and is frequently
interviewed on CNN en Español.
Matias, a past board member of the Miami chapter of
the International Advertising Association, serves on
the Hispanic Committee of the Internet Advertising Bureau.
He is also enrolled in the business graduate program
at Harvard Business School.
As CEO of Latin3,
Matias is charged with leading the company while working
with clients to assist them to gain e-strategic advantage
in the U.S. Hispanic and Latin American regions. Some
of Latin3’s clients include Cisco Latin America,
Dell Latin America, Lexicon, Microsoft Latin America,
Nextel International, Pepsi Latin America & USH,
Reebok, Sony Latin America, Sunbeam Latin America, TACA
Airlines, Visa International, and Xerox.
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