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Mike Sackis responsible for creating and implementing
the product vision and strategy for Inceptor's software-based
solutions. He is also responsible for securing key technical
alliances, developing alternative revenue channels and
assisting the CEO with strategic planning and business
operations.
Mike has over 14 years of experience
developing applications and web-based solutions. Prior
to Inceptor, Mike managed the development of web-based
CRM and Project Management solutions as a private consultant
and worked with companies such as Dunkin' Donuts, The
World Bank, Gillette and PriceWaterhouseCoopers.
During the past five years while
working at Inceptor, Mike has established a reputation
as a key thought-leader in the Search Engine Marketing
and Online Customer Acquisition space. He is a regular
speaker at industry events such as Search Engine Strategies
and has had several articles published in recent years.
Mike also moderates the Conversion, ROI & Tracking
Forum at SearchEngineWatch.com.
Mike received his undergraduate
degree from Brandeis University and will complete an
MBA in the fall of 2005 at the Isenberg School of Management
at the University of Massachusetts.
 A
leading provider of search marketing technology and
services.
eMarketing Talk Show Interviews
Theories
on Optimizing Pay-per-Click (PPC) Advertising with Mike
Sack
March 18, 2005
Books, Tools, Newsletters, Blogs
Inceptor BidCenter™
enables companies to manage Pay-Per-Click (PPC) campaigns
from one central interface
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