| ![]() "In
1996, the son of one of my customers told me he had
been buying domain names because they were the electronic
equivalent of real estate," Cahn recalled.
"I liked what I heard and formed a sideline business
with him." Together they started the first domain
brokerage on the net at NameShop.com, well before BuyDomains,
Great Domains and Afternic arrived on the scene.
In 2000, HitDomains merged with another industry leader,
SolutionHome.com, giving Cahn a pair of talented new
partners and a new corporate name, DomainSystems.com.
Today Cahn serves as CEO DomainSystems, TrafficClub.com
and Moniker.com (and 11 other ICANN Accredited Registrars).
co-founder Eric Harrington is President of the companies.
DomainSystems acquired Moniker.com in 2002 and the
registrar has played a key role in continuing to attract
major clients. Originally known as MrDomReg.com, Moniker
started in 1999 when it became (and remains) the only
registrar to pass its ICANN accreditation and registry
connection requirements on its first try.
Today Moniker is one of the five fastest growing registrars
on ICANN's approved list of 560 and offers a complete
line of domain services; corporate domain management,
expired/drop domain services, traffic monetization services,
registrations, brokering, traffic monitoring, appraisals
and hosting to name a few. Cahn said "We maintain
the most secure registrar and DNS management system
to ensure uptime for our clients".
They now have several hundred thousand domains and
active websites listed for sale. Most DomainSystems/Moniker.com/TrafficClub.com
clients sell their domains through the company's combination
For Sale/Pay Per Click pages as this allows them to
collect revenue from traffic while names are on the
market.
Though resellers often debate the value of domain appraisals,
many companies and individuals require them for tax
purposes. DomainSystems covered that base long ago.
"We invented the first domain appraisal system
and have done over 480,000 appraisals to date,"
Cahn said. "The criteria from our system are now
used in more than 95% of all domain appraisals on the
web. Our appraisals are also accepted by the IRS to
value charitable domain donations."
Though 1996 was just 10 years ago it was a much different
world in domain terms. "Back then domains were
$70 and sometimes as high as $100 each. We registered
about 1,000 of them so it was quite expensive to maintain
a large inventory," Cahn said. "That
forced us to learn how to sell and monetize them very
quickly." Cahn added that back then no one
really understood the value of traffic or search engine
placement. "Today that is the most important
valuation criteria rather than just the brand name itself,"
Cahn said.
So here he is, just 10 years after entering this business,
with a company that is one of the largest privately
held domain services firms on the Internet. Asked to
sum up what sets DomainSystems/Moniker apart from the
crowd Cahn said "We are unique. We are the only
ICANN accredited registrar that also has a thriving
after market business, as well as hosting and email
services. No other registrar is offering all of that
and best in class service in one spot today."
Reprinted with permission from http://www.moniker.com/aboutus.jsp
Monte Cahn eMarketing Talk Show Interviews
Domain
Name Incubation, Domain Names Purchase Tips and More
with Monte Cahn
Crossing
the International Borders with a Website Domain
Domain
Name Purchase, Cybersquatting and More
All
Recorded Live August 4, 2006
Monte Cahn Books, Tools, Newsletters,
Blogs, Favorite Sites
Moniker.com
CoolHandle
Hosting
http://www.pubcon.com/bios/monte_cahn.htm
http://www.webmasterradio.fm/episodes/index.php?showId=20
http://www.domainroundtable.com/corp_overview.html?co=8547
http://www.grassroots.org/page.ww?section=Partners&name=Supporter
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