 Contextual
advertising can be a gold mine or it can drain
your bank account in a matter of minutes. Advertisers
must learn how to use this seemingly exhaustive
resource effectively in order for it to be profitable.
David
Szetela, owner and CEO of Clix
Marketing explains what contextual advertsing is, what
problems can be encountered and what the best
practices are when you opt in to a search engine's
content network.
Interview
Recorded:
October 12, 2007
Segment 1; Segment
2; Segment
3; Segment 4
We
invite your comments, questions, feedback and
suggestions
What
is Contextual Advertising?
|
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Contextual
advertising brings together a search engine's
publisher network with their advertisers,
giving the advertisers opportunity for
more exposure and publishers an opportunity
to monetize their website. |
What
are Some of the Problems Associated
with Contextual Advertising? |
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As in any advertising campaign and when there is money involved, there can be problems. Contextual advertising is no exception. David shares what some of the pitfalls can be. |
How
should ad copy be different for Contextual
ads? |
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Search
marketing ads displayed to “non-searchers” in
the content network need to be different
from ads displayed to "searchers" using
search engines. David explains why and
how to structure these ads. |
The
Ultimate Google Content Testing/Refinement
Process |
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David
shares some case studies and explains what
can happen when you know what you are doing.
Sometimes using one form of content targeting
can help you with another! Find out how. |
Websites Referenced
Google AdWords
Google
AdSense Publisher Network
Clix
Marketing Blog: Google Adwords Content Campaign
Themes
Yahoo's Publisher Program
MSN's publisher program is/was in beta at the
time of this show
this page...
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