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Pay-per-Click (PPC), Pay-per-Call & Click Fraud:
Paid Advertising on the Internet
Pay-per-click and Pay-per-call
are two forms of paid advertising used on the internet.
They appear in the "Sponsored Listing" that
appear usually at the top and right side of the SERP
(search engine result page). Some search engines also
display them on the bottom of the SERP. Advertisers
pay a fee, often times in the form of a per-click charge,
to be lsted. Learn about the many opportunites of paying
to advertise on the internet!
Advertisers must also beware of one of the
downsides to using PPC to advertise on the internet.
Fraudulent clicks on ads have been around since
the pay-per-click model of paid advertising began.
Listen to podcast interviews on Click
Fraud.
eMarketing Talk Show, a Free
Internet Marketing Podcast where the Traffic Tunes in to Listen and
Learn about SEO, PPC, Search Engine Marketing Training, Tools,
Web Marketing Strategies, Effective Search Engine Marketing Techniques
and more!
