|  Pay-per-click
campaigns are deceptive. On the surface, they're
fairly easy to set up and manage. But in reality,
they're
much more complex than they may appear. There
are countless levers one can pull when strategically
managing a campaign to affect results, and results
can vary wildly depending on which levers are
pulled.
Stacy
Williams, Managing Partner of Prominent
Placement, will discuss various goals of pay-per-click
campaigns, which levers to pull to reach different
goals, things to watch out for, and how to measure
results.
Recorded Live:
April 20, 2007
Levers to Pull: Increasing Clicks in a PPC Campaign
One goal of most PPC campaigns is to drive as many qualified visitors to a web site, preferably at the lowest cost per click possible. Stacy discusses different ways to maximize clicks.
Levers to Pull: Maximizing
Conversions in a PPC Campaign
The ultimate goal of many PPC campaigns is to generate as many qualified leads (conversions) as possible. Stacy discusses different ways to maximize conversions.
Things to Watch Out For When Managing a PPC Campaign
There are pitfalls associated with PPC campaigns - things to watch out for, and even ways the search engines will meddle with your campaign. Stacy gives an overview of what to look out for.
Measuring PPC Campaign
Results, Click Fraud & Summary
The latest PPC tips & tricks from Search
Engine Strategies NY 2007, a reality check
on click fraud, and how to know if you’re
meeting your goals.
Prominent Placement leads the search engine marketing industry with its extensive marketing background, as well as attention to each and every client, educating companies on the value of effective, strategic search engine marketing in their overall marketing agenda.
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