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After years of partnering with Yahoo to provide
paid search ads on the MSN Search Engine, Microsoft
has finally introduced its own Ad Center and with
it, a plethora of exciting new features that advertisers
have been clamoring for many years. In this show
we talk with Matt Van Wagner about what all online
advertisers need to know about the new Microsoft
Ad Center.
Microsoft is making huge investments into its
paid search program, called Microsoft Ad Center
and plans to compete directly with its former
partner, Yahoo and search leader Google for a
share of the paid search advertising market. What
does Microsoft have offer to advertisers that
the other guys don't? We'll highlight the most
interesting and unique features of the Ad Center
that all advertisers want to know about and we'll
also will talk about some real live campaigns
that Find Me Faster is running, how we use MSN
Ad Center to increase traffic profitably, and
then transfer those learnings back to our other
networks. Microsoft has a whole slew of tools
that make any marketer better at all their campaigns.
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Listen
to the Show:
Microsoft AdCenter - What
is it all about?
What does Microsoft have offer to advertisers
that the other guys don't? In this first segment,
we'll highlight the most interesting and unique
features of the Ad Center that all advertisers
want to know about!
How to succeed with MSN's
new Ad Center and use it to improve your Google
and Yahoo search campaigns.
In this segment, we will talk about some real
live campaigns that Find Me Faster is running,
and how we use MSN Ad Center to increase traffic
profitably, and then transfer those learnings
back to our other networks. Microsoft has a whole
slew of tools that make any marketer better at
all their campaigns.
What can you Expect from
Microsoft in the Future?
How is Microsoft changing the competitive landscape
in the search engine advertising space? What can
we expect over the next few years, to prepare
ourselves for all the changes that are coming.
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Show
Links:
MSN
AdCenter
New
Hampshire's (NH) Leading Search Engine Marketing
Firm
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