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Specialized landing pages for a paid marketing campaign can drive significant improvements in your results. After all, if you are paying to send traffic to a page, wouldn’t you like that page to convert at the highest possible rate? Landing pages are an often forgotten but effective tool for PPC campaigns, banner campaigns and email campaigns.
In this episode Mary Kingsley Huffman of Ionic Media talks about what landing pages are, why they are important, and how to create landing pages. She also touches on how lessons from high converting landing pages can be applied to your web site, in general. Interview
Recorded:
January 18, 2008
Segment 1; Segment
2; Segment
3; Segment 4
We
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What is a Landing Page? |
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In this segment we cover what is and isn’t a landing page, why landing pages are important and the value a marketer may achieve by using specialized landing pages. |
Case Studies of How Landing Pages have Boosted Client Conversion Rates for PPC Campaigns |
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In segment two we cover two case studies, one B2B and one B2C. In each, Ionic Media designed, developed and tested different types of landing pages with great results. |
How to Create a Landing Page for a PPC Campaign |
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Learn the basic changes that a marketer can make to their site to create a specialized landing page to test |
Applying Landing Page Wisdom to Your Web Site |
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Learn how key approaches to landing pages can drive up the effectiveness of your website, in general. |
Websites Referenced
MarketingSherpa
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