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Press releases and public relations
have found their place in today's online marketing world
and are playing critical roles in helping companies
build brands and increase awareness. It is a natural
evolution for PR professionals to adopt SEO as part
of what they do. Our guests share their insight into
how this is being accomplished effectively.
Jounalists in growing numbers are using
the search engines to find information and stories.
It's only natural since pages on the Internet can be
updated instantaneously putting "leg-breaking"
news and information literally right at journalist's
figertips.
In the March 2002 issue of Yahoo! Internet Life, editor-in-chief
Barry Golson wrote, "We read about online journalism
– whether it’s better than the offline kind,
which news sites are best, which are failing –
but we don’t as often hear how the Net has changed
the way traditional beat reporters and researchers gather
information."
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