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The Evolution of Search Engine Marketing
Training & Certification
Programs & SEMPO Institute
The
need for professional search engine marketing
training and certification has been on the
rise. 2007 has definitely seen an increase
in programs being offered especially in the
US and UK.
Terry
Plank, Dean for the SEMPO
Training Institute, has been in the search
marketing industry since its inception in the
late 1990’s and shares his insight and
knowledge about the search marketing training
and certification that has been and is being
offered today.
Search
Engine Optimization Training: The History &
SEMPO Institute
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Terry's involvement in online SEO training came early in the late 1990's after he began building websites and attended some classes. Soon thereafter he partnered up with Robin Nobles to develop the first robust online training.
Online SEO and PPC Training Today
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Search Marketing
is becoming more pervasive throughout American
and International companies. More companies
are bringing Search in-house, agencies are
expanding quickly and marketing generalists
are finding they need search knowledge to
hire vendors. In this segment we
discuss the growth in training.
In-house & On-site
SEO and PPC Training Today
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Search engine marketing training has evolved over time as more companies realize the importance of incorporating search engine optimization. There is a growing trend to use in-house staff to manage the various campaigns rather than SEM agencies.
The Future of Search Engine Marketing Training and Certification Programs
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Conferences have evolved and are now offering training before the conference actually starts. Blogs, forums, conferences, classes are all great ways to further education.
eMarketing Talk Show, a Free
Internet Marketing Podcast where the Traffic Tunes in to Listen and
Learn about SEO, PPC, Search Engine Marketing Training, Tools,
Web Marketing Strategies, Effective Search Engine Marketing Techniques
and more!
