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Home > Listen by Topic > SEM, SEO, PPC Training > Evolution of Search Engine Marketing Training & Certification Programs & SEMPO Institute

The Evolution of Search Engine Marketing Training & Certification Programs & SEMPO Institute

 

Search Engine Marketing Training Programs from SEMPO The need for professional search engine marketing training and certification has been on the rise. 2007 has definitely seen an increase in programs being offered especially in the US and UK.

Terry Plank, Dean for the SEMPO Training Institute, has been in the search marketing industry since its inception in the late 1990’s and shares his insight and knowledge about the search marketing training and certification that has been and is being offered today.

  Interview Recorded: June 22, 2007 Segment 1; Segment 2; Segment 3; Segment 4

Search Engine Optimization Training: The History & SEMPO Institute


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Terry's involvement in online SEO training came early in the late 1990's after he began building websites and attended some classes. Soon thereafter he partnered up with Robin Nobles to develop the first robust online training.

Online SEO and PPC Training Today

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Search Marketing is becoming more pervasive throughout American and International companies. More companies are bringing Search in-house, agencies are expanding quickly and marketing generalists are finding they need search knowledge to hire vendors. In this segment we discuss the growth in training.

In-house & On-site SEO and PPC Training Today

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Search engine marketing training has evolved over time as more companies realize the importance of incorporating search engine optimization. There is a growing trend to use in-house staff to manage the various campaigns rather than SEM agencies.

The Future of Search Engine Marketing Training and Certification Programs

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Conferences have evolved and are now offering training before the conference actually starts. Blogs, forums, conferences, classes are all great ways to further education.

Websites Referenced

 

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