 Is
tweaking your site for every change the SEs make
in ranking algorithms best practice SEO, or even
necessary? We will explore the debate with Anne
Kennedy of Beyond Ink and find out why it’s
not a good idea.
Recorded Live: August 21, 2006
SEO Then and Now
Search has been one of the most rapidly changing
industries of all time. Learn what used to work
and what doesn’t work today.
Algorithmic Headaches and
What to Do About Them
While we don’t want to chase the algorithms,
we still need to be aware of what constitutes
best practices.
How to Do Well in the Search
Engines without Chasing the Algorithms
With so many other techniques available for marketers
today, chasing the algorithms is the last thing
you will need to do.
With three decades' experience in marketing communications,
Anne Kennedy founded Beyond
Ink in 1997 to create an advertising and public
relations agency focused on search engine marketing.
Certified as an Internet Professional by Novell,
Inc., Anne is on the Board of Directors of Mesda,
Maine's IT trade association, and a member of
the Public Relations Society of America. She frequently
writes and speaks on web marketing and online
communications, and publishes Beyond Ink's industry
digest SEO
Newsnet.
Beyond Ink provides online market and website
analyses, ROI tracking and search engine marketing,
as well as strategic Website planning and copywriting
for the Web. Working closely with web developers,
Beyond Ink adds critical insight into designing
for search engines and user satisfaction according
to best practices in search marketing.
In the volatile environment of online promotion,
Beyond Ink has consistently created and built
visibility for scores of businesses, achieving
average traffic increases of 300-400 percent,
improving conversion rates, and increasing ecommerce
sales. Using fundamental, ethical principles of
effective marketing communications, Beyond Ink
has achieved critical third party endorsements
in popular, highly visible portals such as Google,
MSN and Yahoo and other top search media for clients,
which include household name brands, as well as
many small businesses, non-profits and online
start-ups.
Bonus! They also provide free 301
redirect code for most applications and have
an on-site
search optimizer, open source and also free,
that allows you to select which results your visitors
see when they search on your site. Did we mention
it’s free?!
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