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If you are new to
Search Engine Optimization also referred to as SEO, or even if you have
a good understanding of it, guaranteed you will learn something
when you listen to these free podcasts with SEO
industry experts. The basic techniques have
stayed the same and the on-page factors continue
to be important, however off-page elements are becoming
increasingly critical as well.
 Listen also to free podcasts about link
building techniques and keyword
research; also integral parts of any SEO campaign.
Search Engine Optimization began when
internet marketers discovered that putting the right
words in the meta tags and throughout the page, they
could get web pages to rank highly in the search engines.
They also did things like put white text on a white
background to trick the search engines think the page
was about one thing, when really it was about another.
Not anymore!
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