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Home > Shows by Topic > SEO > Creating Search Engine Friendly Websites

Creating Search Engine Friendly Websites with Matt Cutts


Creating search engine friendly websites is something that escapes many designers and developers. A website should not only be alluring to human visitors but if showing up for keyword phrases in the search engines is also important, then a site needs to be tempting to search engine bots as well.

In this show, Matt Cutts, Google’s celebrity engineer, will talk about what Google’s bots look for in a Google friendly website.

Interview Recorded:October 20, 2006
Segment 1; Segment 2; Segment 3; Segment 4

We invite your comments, questions, feedback and suggestions


SEO 101: The Basics of Creating Search Engine Friendly Websites

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The basics of creating a search engine friendly website have not changed much over the years. In fact, Google has even published webmaster guidelines outlining some of the things you should and should not do. Find out if you are working within the guidelines and covering the basic bases.

Does Google Consider SEO a Bad Thing?

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Google’s love / hate relationship with SEO has evolved over time. In the beginning, SEO was full of trickery and deceit but over the years Google’s algorithm has been upgraded to filter out the deceptive techniques and "white hat" SEO means working with the search engines to provide quality search results.

Discover Ways to Increase Traffic to Your Website

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In this episode, Matt talk about some of the many ways to increase traffic to your website organically since that is what the Google algorithm prefers.

The Future of Search Marketing & Google

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Still a relatively new industry, search marketing’s future is just around the corner. With search engines replacing the yellow pages and encyclopedia’s, and Web 2.0 providing more ways to reach consumers, Matt will share his thoughts on the future of search marketing.

Google's mission is to organize the world's information and make it universally accessible and useful.

What is a "Google"?

"Googol" is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. Google's play on the term reflects the company's mission to organize the immense amount of information available on the web.

Matt Cutts Interview Summary

Chatting with eMarketing Talk Show hosts Brooke Schumacher, Cindy Turrietta and Todd Sarouhan, Matt Cutts, Google’s Software Engineer talks about search engine friendly websites and how to create a site that Google bots will look for.

Officially or unofficially, Matt Cutts is now recognized as a spokesman for Google. Armed with a PhD in Computer Graphics from the University of North Carolina, Cutts joined Google in 2000 and today, is one of the most recognized faces of the company. Chatting with Brooke, Cindy and Todd, Mark talks about creating search engine friendly websites and how to increase you web traffic organically.

When discussing the qualities of a good website, Cutts agrees that the webmaster guidelines that Google published on design, content and technical quality haven’t changed much over the years. The philosophy behind these guidelines, he says, was so that people can read it and get an idea of the kind of sites to make, and not to have to go into the tiny nitty gritty details. “One of the main things you need to do, i.e. the stage one of any website is “making sure that it is crawlable. You’d be surprised how many sites, even big sites mess this up.” He advises webmasters to go through their site with a fine toothcomb and make sure one can actually reach the site by clicking around on links. In stage two of having a good site, Matt feels that it is important to try and build a reputation, because then links just come as a “natural consequence” of this.

According to Cutts, links have become more and more important over the last few years. Before Google search engines used to judge pages by exactly what was on the page. “Now it makes a big difference if you have the rest of the world telling the search engine if the site is important or not, and links are a great way to do this.” Cutts says. Google now like most other search engines use links to a large degree, to determine how reputable a page or a site really is.

So then do broken links and pages in the supplemental index effect the overall ranking of a site? According to Matt the answer is no. “What you ideally want to have is a lot of people linking to you.” According to Cutts, “while many sites do have broken links, what Google does is accounts for all the ways that real web content is out on the web.”

When asked about making dynamic websites search engine friendly, Matt feels that while it’s fine to use all the “dynamic and flashy stuff,” it’s also helpful especially for blind users or users with accessibility problems to have just static links. One recommendation he offers is to have a navigation bar that are links into the important parts of your site. This, he says, can often help search engines find those pages and guide the bots towards those important areas.

As a general rule regarding how many parameters you can have in your URL, Matt feels “it’s safe to go up to one or two,” while his advice for new sites to stay out of the ‘sandbox’ is to “develop compelling content.”

According to Matt, Google does not consider SEO a bad thing. Rather, he says, Google encourages white hat SEO techniques as the company wants “a fair and leveled playing field.”

His advice on spam is to report it through our webmaster console as these spam reports are given more weight and investigated into.

To increase you web traffic organically, Matt says to try and find some hook or angle that gives people a reason to talk about, or link to your site. “It can be as simple as a newsletter or running interviews with people.” By getting people to link to you naturally, you can increase your sites ranking easily and with no problem at all. For Matt sites like Yahoo Answers, MySpace.com, TailRank.com, del.icio.us, and Reddit.com, are all powerful ways to help increase traffic to your site regardless of search engines.

On the future of search marketing Matt feels Google is now doing a much better job of indexing flash websites. As search engines are getting better and better, flash websites in the future will have a much better chance of showing up in search engine results. Mobile searches and video searches will also play a big role in the future as more and more people are becoming tech savvy.

For more on creating search engine friendly websites visit Matt's blog.


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