| |
 The
early days of SEO began in the mid-1990’s
with meta tags and has evolved to include many
elements of not only a web page but also off-page
factors as well.
Listen in as Stacy
Williams of
Prominent Placement explains what SEO was and
is today as she gives tips on how to optimize
your website. She’ll also discuss different ways
to manage your search marketing efforts – in-house,
hiring an agency, or outsourcing to a solopreneur.
Interview
Recorded:
July 6, 2007 Segment 1; Segment
2; Segment
3; Segment 4
SEO Basics: The Way it Was With On-Page Factors |
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| In the early days of SEO, all you had to do was put keywords a few places on a site and you'd be successful. What worked back then is still part of the foundation of SEO today, but it's gotten a lot more complicated and sophisticated now. |
SEO Basics: Where We are Today and the Importance of Off-Page Factors |
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| In addition to
on-page factors, achieving SEO success today
requires mastering off-page techniques as
well. |
Doing it in-house, hiring an agency or outsourcing to a solopreneur. |
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| There are three
main ways to manage a search marketing effort – Stacy
describes the advantages and disadvantages
of each and when it makes sense to use one
approach over another. |
Summary, PPI Methodology & Business Model |
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| We finish our
historical look at SEO and search practitioners
with a brief look to the future, followed
by a discussion of the unique business model
and methodology that has allowed Prominent
Placement to face the challenges of a rapidly
changing industry. |
Prominent Placement leads the search engine
marketing industry with its extensive marketing
background, as well as attention to each and
every client, educating companies on the value
of effective, strategic search engine marketing
in their overall marketing agenda.
Websites Referenced
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