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Home > Shows by Topic > SEO > SEO Strategy: Beyond the Basics

SEO Strategy: Beyond the Basics

Search engine optimization is subjective, sure, however with due diligence and testing, some things just stand out and become best practices. David Johnson's background in competitive intelligence (no, he didn't work for the CIA) has helped him understand more clearly what the search engines are looking for. In this episode, David dispells some of the myths surrounding search engine optimization as well as providing practical advice on creating an award winning strategy.

Interview Recorded: November 16, 2007
Segment 1; Segment 2; Segment 3; Segment 4

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Keyword Research and Discovery
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Keywords are the very foundation of most search marketing campaigns and knowing what people are searching for is tantamount to a successful campaign.

Keyword Strategy for Organic SEO Implementation
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Implementing an organic SEO campaign requires strategy and planning. David shares what he has found to be successful during his six years of experience.

Tactical Search Engine Optimization Implementation
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Once you know your keywords and have optimized your pages for them, it’s time to promote them. David shares his thoughts on effective link building.

Search Engine Optimization Monitoring and Maintenance
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A good search engine optimization campaign can give you great visibility however ongoing optimization is necessary to ensure ongoing success.

Websites Referenced

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eMarketing Talk Show, a Free Internet Marketing Podcast where the Traffic Tunes in to Listen and Learn about SEO, PPC, Search Engine Marketing Training, Tools, Web Marketing Strategies, Effective Search Engine Marketing Techniques and more!

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SEO Strategy: Beyond the Basics

Keyword Research and Discovery

Keyword Strategy for Organic SEO Implementation

Tactical Search Engine Optimization Implementation

Search Engine Optimization Monitoring and Maintenance

Websites Referenced