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Local search is any search made with the goal of
finding something within a specific geographic
location. If where you are is important to what
you do then you need to take advantage of local
search optimization. Local search can also be a good way to start your global search engine optimization campaign.
In order to be found in
all of the places and in all of the ways in which
people are searching for your business, you must
actively manage your local presence on the internet.
Carrie
Hill and Mary
Bowling talk about how you
can effectively do this.
Recorded Live:
May 04, 2007 Segment 1; Segment
2; Segment 3; Segment
4
| Segment
1: What is Local Search? |
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| Mary & Carrie describe
the basis behind local search and why search
engines are leaning more towards delivering
local results. Also we will emphasize the
reason why local search has become so important
and how it works differently than regular
Search. |
| Segment
2: Optimize your website for Local Search |
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| Defined steps from Keyword
Research to on-site implementation and local
link building. |
| Segment
3: Local Search Platforms |
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| Mary & Carrie talk about
the most important local search platforms
and why you need to be in them, what information
searchers can find on the local platforms
and the necessity for accurate information. |
| Segment
4: Local Paid Advertising |
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| Tips for optimizing PPC adgroups
for local search. |
Websites Referenced:
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