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In this episode we talked
with Jennifer
Black, VP Marketing Local.com,
about the state of local search today and how
businesses and consumers are coming together
to develop a successful, complementary
marketing relationship. We discussed how local
search is creating a highly targeted marketing
road map that connects businesses to consumers
faster and easier, while delivering a greater
ROI on every level and at one of the lowest
costs per lead. Local.com’s local search
engine has been praised for delivering significant
online marketing benefits to local businesses
seeking to reach a specific, geographic customer
base that in turn is seeking goods and services
in their local area.
How
Local Search Benefits Consumers and
Businesses Alike
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This segment
defines local search, its benefits for both
businesses and consumers, and provides a
comparison to national search.
Local
Search – Where it Came From and
Who’s in it to Lead
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In this segment
we discussed the growth of the industry,
its “players” and
what made it the viable tool that it is today.
Online
Advertising Just makes (Dollars and)
Sense
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Listen in as we
take a look
at online advertising using local search
and compare it to traditional and yellow
pages advertising models for businesses.
Local
Search Marketing Tools and Developing
Technologies
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Jennifer
describes some of the local search marketing
tools being used today including a look at
mobile search.
Websites Referenced
Local.com,
a leading local search engine praised for its
highly relevant search results, is bringing
together consumers and businesses to create
a highly successful, complementary relationship.
Local.com’s local search
engine delivers significant online marketing
benefits to local businesses seeking to reach
a specific, geographic customer base that in
turn is seeking goods and services in their local
area. This highly targeted marketing road map
connects businesses to consumers faster and easier,
while delivering a greater ROI on every level
and at one of the lowest costs per lead.
eMarketing Talk Show, a Free
Internet Marketing Podcast where the Traffic Tunes in to Listen and
Learn about SEO, PPC, Search Engine Marketing Training, Tools,
Web Marketing Strategies, Effective Search Engine Marketing Techniques
and more!
