When a search engine founder like Jason Prescott hits Google, a global search engine with a reported $13.3 billion in ad revenue as of June 2007, some might call it envy of size and scale. However business and professional users searching for work-related information on the Web will tell you, as a matter of online marketing fact, that bigger is definitely NOT better.
These same people have shown significant frustration in finding needed data through general search engines like Google and Yahoo. A 2006 study by Outsell reported a 31.9 percent failure rate among business users when researching topics using the major search engines.
A separate study from Convera shows that professionals in virtually every industry are having trouble finding important work-related information on the major search engines. While frustrating for B2B players, this current situation represents a significant opportunity for vertical search engines (VSEs).
