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Home > Listen by Topic > Strategy > Web Marketing and Customer Expectations

Customers Rock! Web Marketing and Customer Expectations

 

Petra Consulting Group A good customer service experience will win every time.

Do you know what your customers or your client's customers want? Understanding their needs can help you develop a website that meets and even exceeds expectations. Becky Carroll with the Petra Consulting Group shares her experiences working with companies and helping them understand their customers and their customer's expecations on the Internet. Her blog Customers Rock! highlights what she knows and continues to learn about customers, their experiences, and how businesses can make sure their customer experiences rock.

Interview Recorded: July 27, 2007
Segment 1; Segment 2; Segment 3; Segment 4

We invite your comments, questions, feedback and suggestions

 


Understanding the Customer Experience


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The first step towards developing a fantastic website is understanding your customers so you can develop a great customer experience.

Developing a Rockin’ Web Experience for Your Customers


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Web marketing is one channel in an overall customer strategy. Its execution is key to making the customer experience rock!

Customer Service Expectations on the Web


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As customer self-service becomes more popular, the web support experience becomes an integral part of a company’s brand experience.

Customers do Rock! (Examples)


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A rockin’ web experience helps build loyalty to a brand. Becky shares some examples of companies that do this very well indeed!

Websites Referenced

Customers Rock! Blog

Stacy's Snacks

My Coke Rewards

Hewlett Packard

Lands' End

Need for Speed

 

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