| |
 In this episode Larry
Marine, founder and principal
of Intuitive Design & Research, will share
some of his proven and tested techniques for
improving user experience and increasing ROI.
An expert in user research and user-experience,
Larry holds a degree in Cognitive Science, a
user-experience discipline, and has a proven
track record with companies of all sizes.
Larry invites you
to download and open this presentation
(requires Adobe
Reader), An
Intro to Usability Testing and as
an added bonus (just like TV!), he
is offering listeners one hour of free expert
evaluation of their product or website.
The offer and contact info is included in
the presentation. Don't miss out on
this incredible offer! |
Interview
Recorded:
July 13, 2007 Segment 1; Segment
2; Segment
3; Segment 4
We
invite your comments, questions, feedback and
suggestions.
The
Importance of Usability in Web Design |
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| Every website
needs good usability because at the end of
the day happy visitors means happy customers.
In this segment, Larry talks with us about
what usability is and how it can differ. |
Usability
Testing for Achieving Maximum ROI |
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| Testing on the
Web allows for real time information to be
gathered and comparisons made. Should everybody
be testing? Find out as we continue our conversation
with usability expert Larry Marine. |
Usability
Testing Tasks |
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| Setting up a usability
test requires getting your ducks in a row.
In this segment Larry explains what tasks
are involved in setting up a test. |
Evaluating
Usability Testing Results & Some
Resources to Consider |
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| In this final
segment, usability expert Larry Marine shares
the results from some real life tests performed
and offers some resources for those who want
to learn more. |
Websites Referenced
San Diego User Experience Special Interest Group
Suggested
Reading
Practical
Guide to Usability Testing by Reddish and Dumas
Handbook of
Usability Testing by Jeff Rubin
Summary coming
soon!
Though we are all familiar with the term Usability,
few know how to improve it to help visitors know
what to do to increase conversions on a web site.
Usability is so much more than just making it
user-friendly. The objective of usability testing
is to measure how well your design supports the
user's way of thinking and the actions they take.
Hopefully you have a business or marketing objective,
know who your target market is and what task
or tasks you want your visitors to complete.
Knowing this information is the first step in
managing user expectations and making them succeed
at the tasks that make you money. |
