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Home > Listen by Topic > Viral > How Viral Marketing & Word of Mouth Helped Grow the eComXpo Virtual Trade Show

How Viral Marketing & Word of Mouth Helped Grow the eComXpo Virtual Trade Show

  ecomxpo Word of mouth helped grow the eComXpo as it evolved from a start-up virtual tradeshow with 1,600 attendees to the sought after event it is today with over 7,000 attendees. For the geeks and techies who don’t want to leave the comfort of their own homes, and the companies that want to cut back on travel expenses, the eComXpo is like a dream come true. It features expert speakers that share with you to learn the information you need to know. For a nominal fee, compared to most trade show conferences, you can even access the archives for weeks after and trade business cards. It's an experience you don't want to miss.

Find out what John has to say about building a business from the ground level up!

  Recorded Live May 19, 2006

What is a virtual trade show and how does it work?

Virtual trade shows are catching on. Find out how they are different and why more and more people are attending.

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Viral Marketing and the eComXpo

John explains how he promoted the eComXpo and how viral marketing played a big part in getting the word out.

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What does the future hold for eComXpo, the virtual tradeshow for ecommerce marketers?

The eComXpo is growing and John explains how you too can become a part of this dynamic experience.

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The eComXpo was started by John Grosshandler, Founder and Event Director for. He has overall responsibility for this semi-annual event. Before founding eComXpo, he had 20 years sales and marketing experience with high technology firms. Previous sponsors include, Google, Yahoo Search Marketing, MSN, Linkshare, LookSmart, Ask.com, Performics as well as Target, MarketingVox, Ad Tech, Shop.org, Internet Retailer and many others. The last event was April 4-6, 2006. and they had 237 exhibitors, 50 presentations and more than 7,000 attendees. The next event is October 24-26.

 

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