Learn how to create an effective email marketing
campaign from David Boylan of Artichoke Creative.
Recorded Live April
29, 2005
How 20 years in sales and
marketing have convinced me that every company
should be utilizing some form of email marketing
Experiences with Fortune 200 conglomerates,
ad agencies, tech start-ups and as an agency owner
have shaped my views on email marketing.
Effective ways to gain permission/The
power of relevant, well designed content
How to build your email list. Why content and
design is so important in email marketing
Email Marketing Case Studies
5 very different companies and how they are all
utilizing email marketing
Artichoke Creative is a natural evolution of
David Boylan’s 20 years of eclectic professional
experience that has included public relations,
sales, marketing, freelance writing and event
management.
His professional experience started as the First
Mate on a Masco corporate yacht for four summers
through college, entertaining Grosse Point captains
of industry and their socialite wives. It proved
to be an invaluable education in human nature.
After that, he went to the PR department at Steamboat
Ski & Resort Corporation then back to Masco
managing their eighty million dollar corporate
art collection. A couple of national sales management
positions gave him the street smart sales skills
that EVERY agency executive should have. His ad
agency experience was invaluable and ignited his
interest having his own shop, without the limitations
and strictly defined roles of a traditional agency.
A passion for food and his ongoing freelance food
writing adventures have driven his relationships
with that industry. For his full background and
more, we suggest checking out www.DavidBoylan.com.
All of this has turned David into what he likes
to think of as an eclectic sales/marketing/creative
hybrid. Translate that and you have a bottom-line
focused, street smart businessman who is capable
of generating and implementing killer concepts
through the medium best suited to your audience.
Ad to that his love of advertising and it all
just makes sense.
As a former Western Regional Sales Manager for
industry leader ExactTarget and now a certified
agency partner, he can provide your company with
the best technology available. Combine that with
content (copy, design, surveys, etc.) by Artichoke
Creative and you have the perfect mix for a successful
email marketing program.
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