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Annie
Jennings of the national PR firm Annie Jennings
PR and Audio Strategic Planning Expert, Tony
Trupiano of Effective Media Training.com have
teamed up to reveal insider secrets of creating
an effective and high powered audio marketing
strategy. Covering the use of audio for marketing
and promotion, including their free teleseminars
which they have become famous for, Annie and Tony
will talk about what you will need to develop
content for your audio series and essential presentations
skills.
Recorded Live January
12, 2007
Overview Of The Use Of Audio
For Marketing & Promotion
What is audio?
What are the benefits of implementing an audio
strategy?
How are people using audio to out perform their
competitors?
What technology do you need to record, edit and
distribute your audio
Creating Effective Teleseminars
How do know if you are ready to provide an audio
teleseminar series
How are teleseminar conducted? How do you offer
a replay line?
What interviewing skills or presentation skills
are necessary to create a blockbuster teleseminar
series?
How do you market your teleseminar and what are
the critical mistakes to avoid?
How To Create A Successful
Marketing Strategy For An Audio Series
What are the various ways you can use audio recordings
on your site?
What are the keys to developing a successful
website audio strategy?
Do you need media training and content development
and messaging skills? Should you develop a script?
What are the common mistakes to avoid?
How do you develop an audio series? Mistakes
to avoid?
How often should you change or update the audio
on your site?
How to integrate your audio into your overall
marketing strategy?
What are the competitive disadvantages and consequences
of not adding audio to your site
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