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Home > Shows by Topic > Web 2.0 > Social Media Strategy

Social Media Strategy
 

LaunchSquad

Brooke Schumacher interviews social media strategist Adam Metz on basic social media strategy for brands. Metz recently authored the social media strategy eBook "There Is No Secret Sauce", and has advised dozens of brands on social media strategy.

Interview Recorded: February 15, 2008
Entire Episode; Segment 1; Segment 2; Segment 3

We invite your comments, questions, feedback and suggestions


Entire Episode of Social Media Strategy


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Segment 1: What is Social Media Marketing?


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We define what social media marketing is and what social networks are and who uses them. Learn more about the phenomenon of social media marketing and the trends in this form of networking.

Segment 2: How to Manage Your Social Media Conversation Online


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In this segment we explore more in depth about how to get started, the risks involved in online social networking as well as some examples of how to best manage the conversation online.

Segment 3: Measuring and Tracking the Success of a Social Media Campaign


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In the final segment, Adam Metz discusses how to measure and track the success of a social media campaign. He also shares several valuable resources about social media marketing.

Websites Referenced:

 

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