 Today's Internet users are becoming more savvy and social online. As marketers we are challenged with ways to make a connection with them and allow them to interact above and beyond just signing up for a newsletter or joining an online forum. Jayson
Fittipaldi with Nobox Marketing shares some of the tools his company is successfully using to encourage visitor participation.
Recorded Live
April 6, 2007
Using Expandable Banners
 
Banners were in, then out and now back in a grand way. Using technology to create an enjoyable experience they cater to the interactivity in all of us.
Examples:
Mini-Sites for Single Product Focus and Subliminal Advertising
Mini sites are great tools for engaging visitors in a non-direct almost subliminal way. Jayson shares some of the ways his company has used mini-sites to create great user experiences.
Examples:
Online Customer Loyalty Programs
Getting traffic to your site is one thing, getting them to come back is another. How do you do that effectively? One way is to develop a program that encourages customer loyalty.
What is Universal Marketing?
Nobox has become effective at universal marketing which they claim goes beyond traditional multi-cultural marketing. It's taking the same message and adapting it to the different target markets around the world.
Headquartered in Miami, Nobox Marketing is an
interactive agency specializing in universal
integrated marketing strategies. The agency creates
innovative campaigns that integrate a variety
of effective marketing strategies that cut through
the clutter and help industry leaders effectively
communicate messages to audiences throughout
the world. For more information, visit Nobox
Marketing.
|
